Our Story and Mission

WPJL Innovations is a UK-founded company with a global mission: to help shipping companies, fleet operators, and ports harness the power of AI and automation.

We focus on the critical systems that act as the operational brain of vessels — from bridge control and engine room intelligence to fleet-wide monitoring platforms. Our expertise spans AI-enhanced navigation, predictive diagnostics, emissions optimisation, and real-time situational awareness, enabling safer, smarter, and more sustainable operations.

With firsthand maritime experience and a global innovation network, we bridge the gap between cutting-edge technologies and practical shipboard deployment. Through technology scouting, strategic consulting, and partnership enablement, we guide operators in adopting solutions that deliver measurable results today while preparing fleets for the transition to autonomy.

At WPJL, we believe innovation is most powerful when it’s practical, scalable, and aligned with people, planet, and performance. That’s why forward-thinking maritime organisations choose us to navigate change with confidence and lead the industry’s transformation.

What WPJL Stands For

Worldwide • Precision • Journeys • Leaders

  • Worldwide — A global outlook, connecting innovators and operators across Europe, Asia, and the wider maritime world.

  • Precision — The accuracy and reliability required of both advanced systems and the people who depend on them.

  • Journeys — Every voyage, and the industry’s broader transition toward smarter, autonomous operations.

  • Leaders — Empowering operators, engineers, and organisations to lead the shift into a safer, cleaner, and more resilient future.

We believe innovation is most powerful when it’s practical, scalable, and aligned with the needs of people, planet, and performance.

Digital illustration of a ship made of glowing blue interconnected lines and dots, floating on a dark background, representing technological innovation in maritime industry.

Our Global Scope

While rooted in maritime expertise, our long-term vision extends across aviation and aerospace, where AI and automation will play equally transformative roles.

Through partnerships across Europe and Asia, and beyond, WPJL connects a global ecosystem of startups, labs, and enterprise adopters — accelerating the shift toward smarter, cleaner, and more resilient operations. From bridge and engine control room intelligence to early automation platforms, we help ensure today’s innovations are scalable for tomorrow’s challenges.

Meet the Founder

A smiling young man with short brown hair wearing a checkered shirt, dark jacket, and light-colored pants standing outdoors on a sidewalk near a building with large columns and string lights, surrounded by trees and greenery.
  • William Lynch

    WPJL Innovations was founded to bridge the gap between breakthrough technologies and real-world operations — helping the maritime industry transition toward smarter, cleaner, and increasingly autonomous systems.

    Founder William Lynch brings a distinctive blend of operational and strategic experience across shipping, yachting, and international business. Having served aboard both commercial and private vessels, he combines hands-on technical understanding of bridge and engine room operations with the ability to translate innovation into practical impact.

    Holding a Master’s degree in International Business, William leads WPJL’s focus on AI-driven systems, automation, and next-generation maritime technologies. With partnerships across Europe and Asia, he works to connect operators, innovators, and strategic partners — ensuring new technologies are not only discovered, but successfully deployed.

    Under his leadership, WPJL is built not just to imagine the future of shipping, but to deliver it through practical innovation, trusted collaboration, and long-term resilience.